Surge Spider..... and beyond

2018 was another massive year in the global universe of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Advertisements; the new Google Advertisements “experience” (i.e., user interface); and the release of several new advertising campaign types, features, improvements, focusing on options, and tools. In the meantime, at Bing Advertisements, the release was seen by us of a lot of new features, targeting capabilities, reviews and other improvements - however, the most exciting information was that people (finally!) found the appearance of LinkedIn profile worth concentrating on. We also found the rise of Amazon as a significant challenger to Google potentially, with advertisers shifting budget toward Amazon because more people start their search for products on Amazon than Google now. Just what exactly does 2019 have waiting for you for Pay-Per-Click entrepreneurs? I asked 28 of the brightest Pay Per Click people I know

Almost 90 percent of teenagers aged 7-15 in Taiwan are members of social networks, with an average of three accounts per person, and on average utilization of two hours a day, according to a recently available survey. A sum of 87 percent of elementary and junior students have social networking accounts, according to a survey conducted by the Children Welfare League Basis (CWLF) from May 8-23, with 1,542 valid respondents. On Tuesday the CWLF announced the survey results at a press conference in Taipei, noting that each respondent comes with an average of 3.8 social media accounts and uses those accounts 16.7 hours weekly on average. The survey, with a confidence degree of 95 percent and a margin of error of plus or minus 2.49 percentage points, showed 9.4 percent of respondents utilized social networking sites a lot more than 40 hours weekly and 60.8 percent used gadgets until midnight. Nearly 63 percent of respondents considered it vital that you stay online, 39.9 perc

People attempting to get onto public mass media is what's transcending internet penetration across Asia now, where social usage is normally above the global average - to the main point where one observer has described it as a “dependency”. In 2018, nearly a million people went for the very first time online, propelling the world’s internet population to almost 4.4 billion, according to Simon Kemp, CEO and founder of marketing consultancy Kepios. “We see that the desire to use the social media is in fact one of the primary things that bring people online for the first time,” he told a recent Singapore event. Citing numbers from We Are Hootsuite and Sociable, he noticed that Southern Korea (95%) and North Korea (0.1%) were at contrary ends of the Asian internet penetration spectrum, but added that “as an area, we are doing pretty much and very near to the global average”. With regards to social media, however, APAC is above average, he noted. (To get more, read WARC’s sur

Every legislative war has security harm. With regards to the China trade battle, the long-term dominance of the U.S. is one of these. Think about this: Many people in the world have a smartphone. By the bestselling cell phones in the global world, they operate on two OS. One is manufactured by the Cupertino, California-based Apple. The other is manufactured by Hill View, California-based Google. Two companies. One condition. One country. They control the smartphone market worldwide. When China purchases soybeans from Brazil, they shell out the dough in U.S. dollars. A lot of the engine vehicles on the highway in Beijing are American brands. Russian leader Vladimir Putin once said within an interview with Hollywood filmmaker Oliver Rock that whenever the Soviet Union collapsed, the new federal government believed the U.S. was their friend. All their authorities computer systems operate on American-made software mostly. Surely, that is changing now. President Trump might not la

China will stay the world's second-largest mass media and entertainment market with income likely to reach US$435 billion by 2023, Deloitte's global entertainment and press outlook says. At that time, digital income is likely to take into account three-quarters of the full total income of entertainment and mass media industries in China, from around 70 percent in 2018 up. "Heavy investment in the 5G network changes Internet intake patterns and raise the market talk about of video loading," said Deloitte global head for telecom, technology and press sectors Wilson Chow. Advertising on the internet will grow by around 14 percent every year for another five years to US$109 billion. The share of mobile advertising shall reach 68 percent, from around 52 percent this past year up. Digital reality and on-demand video streaming are anticipated to post the best annual growth, at 35.9 percent and 20.5 percent, respectively, because of 5G. China's eSports mar

Machine learning. Individualized advertising promotions. Mobile web vs. mobile apps. Digital marketers are viewing the world change under their feet. As we transfer to the second half of 2017, Google Thailand’s mind of marketing, Mike Jittivanich, peeks into the future and stores five predictions about where it’s all headed. Pop quiz: Which country leads the world in mobile internet use? Okay, we gave you a large hint with the headline, but you might be surprised to hear that the answer is Thailand! Thailand is ripe for innovation as users have leapfrogged desktop and are receiving online mainly via their smartphones. Thailand is also in the very best 10 countries for YouTube watch time, driven with a mobile watch development of 90% YoY. With all of this growth, it’s time for you to check out where we’re headed and exactly how marketers can arrange for the near future that is quickly approaching. Looking at my crystal ball (of inner and exterior research) and speaking with mark

The difference between black hat SEO and white hat SEO is due to the techniques used when trying to boost a website’s search engine results positioning. Black hat SEO identifies techniques and strategies used to get higher search engine rankings, and breaking internet search engine guidelines. Blackhat SEO targets only search engine's and not a lot of human being audience. Black hat SEO is typically used by those who find themselves searching for a quick come back on the site, rather than a long-term investment on the site. Some techniques found in blackhat SEO include: keyword stuffing, hyperlink farming, hidden links and texts, and blog content spamming. Effects of black hat SEO may possibly lead to your site being banned from search engines and de-indexed as a penalization for using unethical techniques. White hat SEO identifies the utilization of techniques and strategies that focus on a particular audience against search engines. Techniques that are usually found in whit

With young people and new generations becoming more interested and tech-savvy in technology, a rapid upsurge in internet, social media and digital media activity is noticed. Southeast Asia, with around 370 million Internet surfers, according to January 2018 data, is experiencing an increase in the digital sector. In the ASEAN-6 countries - Indonesia, Thailand, Singapore, Vietnam and the  Philippines, it’s documented that around 70-90% of the populace of every country is utilizing the web regularly. That brings us to a little more than 350 million users altogether. Many of them are dynamic public mass media users also. The growth in several users is what is truly impressive, and it’s expected that growth continues for most more years. Some quotes are that by 2025, the digital market in Southeast Asia will have the worthy of around $197 billion. Among the fastest growing areas is obviously e-commerce which is likely to grow by 261% by 2021. The explanation for this is principally t